Fullwood’s tasty new livery revealed ahead of Taupo Super 440
As the third round of the Supercars Championship in New Zealand approaches, Bryce Fullwood has revealed an eye-catching new livery for his #14 Camaro.
Australian food brand Mr Umami, renowned for its oyster mushroom-based products, will take naming rights for Fullwood’s car during the Taupo Super440.
In an exciting partnership, Brad Jones Racing (BJR) and Mr Umami are thrilled to announce a multi-round collaboration that promises to bring a fresh, healthy twist to the racing world.
Mr Umami offers a mouth-watering range of mushroom-based burgers, sliders, nuggets, and ready-to-eat meals, all crafted with a unique blend of herbs and seasonings.
The partnership will not only feature Mr Umami’s branding on the car but also provide nutritious, protein-packed meals for Fullwood and the BJR crew throughout the season.
The #14 Camaro, sporting a vibrant orange livery wrapped in 3M vinyl and PPG paint, is sure to turn heads at this weekend’s highly anticipated Taupo Super 440, one of the premier events on the Supercars calendar.
Fullwood will take to the track for the first practice session at 11:45 AM NZST this Friday, ready to build on the momentum from his impressive performance at the Melbourne SuperSprint.
Having qualified in the top ten for the final race before it was abandoned to rain, the 26-year-old is eager to pick up where he left off and continue his strong season.
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Bryce Fullwood
Supercars driver, #14 Mr Umami Camaro
“This car looks amazing, I can’t wait to see it on track.
“Mr Umami and their team have been great to work with and it was amazing to meet Ken and have a chat to him about racing and his products. You can really sense his passion both about racing and being part of our team and for the Mr Umami brand.
“I can’t wait to bite into another one of their burgers at the track. It’s the perfect feed at the end of a long day of driving.”
Ken King
Mr Umami, Creator
“I grew up loving food, farming, and fast cars. So, this partnership is more than branding - it’s a shared passion for performance, precision, and pushing boundaries. Just like a great race car, our food is built with intention—high quality, finely tuned, and made to perform.
It’s a real thrill to see Mr Umami out there on the track with Bryce and the BJR team.”
About Mr Umami:
Born from a passion for engineering better food, Mr Umami is an Australian brand changing the way people eat - starting with the mighty mushroom. Based in South Australia, we grow and hand-harvest our own oyster mushrooms, turning them into flavour-packed burgers, sliders, nuggets, and ready-to-eat meals that are free from major allergens, gluten-free, and made for everyone.
Crafted for convenience and powered by whole food nutrition, Mr Umami is smart food - designed to fuel busy lives, without compromise.
From the farm to the track, Mr Umami brings innovation, energy, and a whole lot of flavour.
For more: https://www.mrumami.au/